A compelling white paper can do a number of key things, among them are making a true contribution to a field, advancing thinking, calling leaders to action, and establishing credibility of the authors. I worked with the California Institute for Nursing & Healthcare (now Health Impact) as researcher, and then as editor of this report. With it the authors and their organization achieved those key things and initiated next steps in their efforts.

Because communications, marketing, business planning, and healthcare are all areas of expertise for Ned, he is the ideal match for any leader, group of executives, or organization preparing take their work up a notch and let the world know about it.
— Jennifer Fuller, Program Officer, Cambia Health Foundation